THE MAN BEHIND P1Mag

 Mario-Alberto Bauér : Son of German parents, born in São Paulo in 1960, both Brazilian and German citizenship, enjoyed a cosmopolitan lifestyle, a racer to the core with a solid motor sport and media background.

Education / Graduation : Pursued professional career as a race driver along with studies, later graduation in logistics management, certified instructor/coach to administration trainees.

Linguistic skills : Strong command of English, German and Portuguese, conversational French, basics of Italian, a bit of Spanish.

Been there, done that :

Race driver (1980 – 1989) Rising through the ranks from Formula Ford 1600 and 2000 to Formula 3 and touring cars. Major successes: German FF-1600 Champion in ’81 a 2nd place on F3-debut in ‘85.

Team manager (1984 – 1986) Overseeing recruitment, car preparation, logistics, rules application, team-co-ordination and hospitality at tests and races.

Instructor (1986 – 1988) Part-time instructor, coaching novices, offering personal tuition and familiarisation with formula race cars (FF-2000).

Test Driver (1986 – 1996) Track-testing race and rally cars as a free-lancer for various publications world-wide as a part-time job.

Mar-Comm (1986 – 1990) Organizing Events and stands at major automotive fairs including the production of leaflets, brochures and catalogues. Like: the Frankfurt motor show IAA (Germany), annual awards ceremony for the German Formula 3-Championship and a team-launch in Brazil for driver Max Wilson and his Sponsor Petrobras.

Journalist (1986 – 2009) Motoring and motorsport journalist, latterly thirteen years in FIA-Formula 1 World Championship as writer, reporter, international correspondent and columnist for publications world-wide, including daily newspapers, people magazine’s, financial journals and, of course, specialist publications. In the mid-90s published Formula 1 hardcover yearbook “Grand Prix Insider”. Lead a team of journalists and translators for the first time as editor-in-chief for multilingual Formula1.com website in its early days. More recently head of journalism for Swiss German weekly magazine Motorsport Aktuell, now editor-in-chief of P1Mag.

Driver Consultant (1995 – 1999) Personal career advisor, media and sponsorship relations manager to the late Marco Campos as well as Max Wilson, André Nicastro and Wolf Henzler. Event management, developing marketing concepts, sponsor acquisition & contractual negotiations.

TV-Commentator (1997 – 1999) Multilingual motorsport commentary for Eurosport-TV in more than 200 motorsport programs, performing live and voice-over commentary, summary race reports and pit lane interviews. Audience record holder among junior formulae TV coverage with the International Formula 3000  round at the 1999 German Grand Prix.

Speeker / Presenter (1998 – 1999) Multilingual host at major events at blue chip level, including press conferences, product launches, presentations at intenational fairs and conferences. A highlight must have been hosting a corporate gala event in Finland  for an audience of 1500 selected VIPs.

TV Producer (1998 – 1999) Production of entire one hour motorsport programs in broadcasting format, including planning/booking, pre-edit, clip-selection, cutting, final editing, scripting, documentation, taping race commentary, the whole deal. Examples: 6th Bathurst 1000 Australia – 1998; Karting Thunder Helsinki, Finland – 1998; NASCAR Winston Cup Sears Point, USA – 1999.

New Media Consultant (1999-2008) Senior consultant regarding multimedia production and multilingual content for blue chip B2C websites (HondaF1.com, Redein.com.br, Valtra.com, Ayrton Senna Racing Collection.com), Personality websites (MarcSurer.com, MaxWilson.com) and TV-productions (F1 Digital Plus by Formula One Management, Eurosport). More recently head of online projects at Swiss publishing company Motor Presse Schweiz.

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