Mario-Alberto Bauér : Son of German parents, born in São Paulo in 1960, both Brazilian and German citizenship, enjoyed a cosmopolitan lifestyle, a racer to the core with a solid motor sport and media background.
Education / Graduation : Pursued professional career as a race driver along with studies, later graduation in logistics management, certified instructor/coach to administration trainees.
Linguistic skills : Strong command of English, German and Portuguese, conversational French, basics of Italian, a bit of Spanish.
Been there, done that :
Race driver (1980 – 1989) Rising through the ranks from Formula Ford 1600 and 2000 to Formula 3 and touring cars. Major successes: German FF-1600 Champion in ’81 a 2nd place on F3-debut in ‘85.
Team manager (1984 – 1986) Overseeing recruitment, car preparation, logistics, rules application, team-co-ordination and hospitality at tests and races.
Instructor (1986 – 1988) Part-time instructor, coaching novices, offering personal tuition and familiarisation with formula race cars (FF-2000).
Test Driver (1986 – 1996) Track-testing race and rally cars as a free-lancer for various publications world-wide as a part-time job.
Mar-Comm (1986 – 1990) Organizing Events and stands at major automotive fairs including the production of leaflets, brochures and catalogues. Like: the Frankfurt motor show IAA (Germany), annual awards ceremony for the German Formula 3-Championship and a team-launch in Brazil for driver Max Wilson and his Sponsor Petrobras.
Journalist (1986 – 2009) Motoring and motorsport journalist, latterly thirteen years in FIA-Formula 1 World Championship as writer, reporter, international correspondent and columnist for publications world-wide, including daily newspapers, people magazine’s, financial journals and, of course, specialist publications. In the mid-90s published Formula 1 hardcover yearbook “Grand Prix Insider”. Lead a team of journalists and translators for the first time as editor-in-chief for multilingual Formula1.com website in its early days. More recently head of journalism for Swiss German weekly magazine Motorsport Aktuell, now editor-in-chief of P1Mag.
Driver Consultant (1995 – 1999) Personal career advisor, media and sponsorship relations manager to the late Marco Campos as well as Max Wilson, André Nicastro and Wolf Henzler. Event management, developing marketing concepts, sponsor acquisition & contractual negotiations.
TV-Commentator (1997 – 1999) Multilingual motorsport commentary for Eurosport-TV in more than 200 motorsport programs, performing live and voice-over commentary, summary race reports and pit lane interviews. Audience record holder among junior formulae TV coverage with the International Formula 3000 round at the 1999 German Grand Prix.
Speeker / Presenter (1998 – 1999) Multilingual host at major events at blue chip level, including press conferences, product launches, presentations at intenational fairs and conferences. A highlight must have been hosting a corporate gala event in Finland for an audience of 1500 selected VIPs.
TV Producer (1998 – 1999) Production of entire one hour motorsport programs in broadcasting format, including planning/booking, pre-edit, clip-selection, cutting, final editing, scripting, documentation, taping race commentary, the whole deal. Examples: 6th Bathurst 1000 Australia – 1998; Karting Thunder Helsinki, Finland – 1998; NASCAR Winston Cup Sears Point, USA – 1999.
New Media Consultant (1999-2008) Senior consultant regarding multimedia production and multilingual content for blue chip B2C websites (HondaF1.com, Redein.com.br, Valtra.com, Ayrton Senna Racing Collection.com), Personality websites (MarcSurer.com, MaxWilson.com) and TV-productions (F1 Digital Plus by Formula One Management, Eurosport). More recently head of online projects at Swiss publishing company Motor Presse Schweiz.
To learn more about the purpose of this blog, please click HERE.